Hundreds Clothing- The Lifestyle Brand

The fashion industry is constantly evolving, with trends and styles coming and going at a rapid pace. In such a fast-paced world, it can be challenging for a brand to establish itself and create a unique identity. However, there is one brand that has managed to stand the test of time and become a household name in streetwear fashion- The Hundreds.

The Beginning of The Hundreds

The brand was founded in 2003 by Bobby Kim (also known as Bobby Hundreds) and Ben Shenassafar (also known as Ben Hundreds) in Los Angeles, California. The name “The Hundreds” was inspired by the streetwear culture and the term “200 hundred” which was used in reference to people who would stand out in the crowd and have an individual style.

What started as a simple streetwear blog evolved into a full-fledged lifestyle brand with a strong following. The brand’s popularity grew through its unique and creative approach to its designs, collaborations, and community involvement.

The Hundreds Aesthetics

The Hundreds’ designs are heavily influenced by Californian culture, streetwear, and skateboarding. The brand’s aesthetic is iconic, featuring bold graphics, bright colors, and striking designs. Their apparel and accessories are a perfect blend of streetwear and high fashion, making it popular among a diverse audience.

One of the unique features of The Hundreds’ designs is their ability to tell a story. Every collection has a theme or concept behind it, making their pieces more than just clothing. The brand often collaborates with artists, designers, and musicians to create limited edition collections that are highly coveted. Some of their notable collaborations include Adidas, Garfield, and renowned artist Andy Warhol.

The Hundreds Community

The Hundreds is not just a brand; it’s a lifestyle. The brand has a strong community following, with loyal fans and supporters who are passionate about the brand’s values and vision. The Hundreds’ website and blog serve as a platform to connect with their audience, share their latest collections, and offer insights into their creative process.

The brand also hosts events and pop-up shops, allowing their community to come together, interact, and celebrate the brand’s culture. The brand’s community involvement is also reflected in their philanthropic efforts. The Hundreds regularly partners with various organizations to support social causes, such as their collaboration with The Black Lives Matter movement, where they donated proceeds from a limited edition t-shirt to the cause.

The Hundreds Today

Today, The Hundreds has expanded beyond streetwear and apparel, offering a wide range of products, including accessories, footwear, and even home goods. The brand has also expanded its reach globally, with stores in major cities worldwide, including London, Tokyo, and New York.

The brand’s success can also be attributed to its ability to adapt and stay relevant in an ever-changing market. The Hundreds has stayed true to its unique style while also incorporating current trends and popular culture in its designs. It has also expanded its online presence, with a strong social media following and an online store, making it more accessible to its global audience.

In Conclusion

The Hundreds is not just a clothing brand; it’s a lifestyle brand that has managed to create a unique and recognizable identity in the fashion world. From its iconic designs and collaborations to its strong community following and philanthropic efforts, The Hundreds has become more than just a brand; it’s a movement. And as it continues to grow and evolve, one thing is for sure- The Hundreds will always stay true to its roots and cement its place as a staple in streetwear fashion.